The Kraken Rum - Brand Activation

The Longest Nightmare

Our brief on this brand activation was to produce an immersive theatrical Kraken Rum experience taking guests on a ‘journey made of nightmares’ in honour of the winter solstice.

We staged the event at the Kings Cross Hotel where we transformed each level into its own terrifying nightmare, from sea witches, live snakes, slimy tentacles, ghosts of sailors and unexpected moments, our terrified guests didn’t know which way to turn and who to trust.

Layering the experience with curated Kraken stories and rum cocktails, they finished the experience with a cocktail party to ease the nerves.