Deliveroo - Publicity Stunt

2000 BURGERS IN 5 HOURS, SYDNEY'S BIGGEST EDIBLE BILLBOARD FOR DELIVEROO

To celebrate selling five million burgers since Deliveroo’s arrival in Australia, we produced an enormous freestanding six-metre-high by four-metre-wide edible billboard in Martin Place, Sydney. We managed the entire activation with our friends at Frank PR, but it was no easy feat. Every box was designed and printed individually to create the billboard, along with being custom-designed to suit the requirements of Martin Place and its bump in/out restrictions. We secured and managed nine burger partners and had Deliveroo delivery staff on foot and in cars transporting burgers to the site. It was a two-day build and bump-out, with 36 staff and nine suppliers to bring this event to life.