Rooster Rojo

Brand Activation @ The Argyle, Sydney

We were thrilled to join forces with Rooster Rojo Tequila for the ultimate bar take-over during a month-long activation in March.

The activation, held at Sydney’s The Argyle, showcased Rooster Rojo’s bold and irresistible personality, and adventurous spirit. There were multiple touchpoints throughout: everything from the entry point and seating areas, to the brightly branded enamel cups and oil drums.

We elevated the bar takeover by bringing in a Ford F250 vintage truck into The Argyle’s courtyard. The Rooster Rojo pick-up was completely branded with a custom wrap, making it a focal point as well as the perfect platform for the DJ who performed each Friday and Saturday night.

Just as Roosters Rojo is a marriage of the best tequila production traditions and Mexican cultural heritage, the activation was a marriage of a top tequila brand and Flying Ruby’s expertise.