Pampelle Spritz Bar

Festival Activation at So Frenchy So Chic - Melbourne & Sydney, 2022-2023

Picture the scene… It’s a beautifully sunny Sunday. The sky is a bright blue and the grass beneath your feet is a shade of green so vibrant it dazzles. The air is heavy with the sweet smell of crème brûlée and the sound of hypnotic French music. Are you in Paris or Provence? Non mon ami, you’re at So Frenchy So Chic, the one-day music festival, held in both Sydney and Melbourne in 2023, that’s been delivering joie de vivre to its legion of fans for more than a decade.

We were thrilled to once again collaborate with Pampelle, the ruby red grapefruit aperitif crafted in France, to create a French-flavoured activation for the second year running. From the hugely successful braid bar to the styled photo walls, menus, cocktails, the production of signage and staff aprons, and the bump-in and out, we managed the activations, within this incredible festival in both states, end to end. You can read the full story about the Melbourne Event HERE.